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General dating websites with no particular niche or entry criteria.
Cold snap turns up the heat for online romance
Jan 14th
Warm hearts are winning out over cold feet as online dating sites report a huge increase of daytime visitors as people look for romance to fill their time off work.
Singles are turning on their computers instead of daytime TV as two of the dating sites with the most traffic found more people were logging in for love at 3pm rather than the usual busy time of 10pm.
Singles break the ice looking for love
Mysinglefriend.com says web site visits were up 55% on one afternoon, while Singles365.com says visitors were up by more than 25% on the same days last year.
January tends to be busy online as many people make a New Year resolution to find some romance.
TV property developer Sarah Beeny, founder of Mysinglefriend.com, says the snow was “proving to be an icebreaker for singles out there”.
“January has always been our busiest month, but this surge in traffic is unprecedented.”
The big increase in people using dating websites comes at a time when the industry is already booming.
Online dating set to generate £368 million
Forrester Research predicts the number of Britons paying to use online dating agencies is set to grow from 2.6 million people in 2006 to six million by 2012, creating revenues of around £368 million.
This surge is put down to more computer literate adults, the stigma attached to belonging to dating agencies has gone away, and the ease of joining up online makes people more comfortable and confident to take the plunge.
Less traditional dating websites also report more business during the cold snap.
IllicitEncounters.com – a web site for married people to look for an affair – says a record number of new members have joined – mainly from areas worst hit by the weather.
The firm says that in just under a week, 2,567 new members, 37% more than usual, signed up and as a result has needed to take on additional staff to cope with the rush.
The Online Dating Market Continues To Grow
Sep 18th
Ross Williams, Chairman and CEO of Global Personals (aka White Label Dating) was on Chris Evans’ Drivetime show on Radio 2 this evening.
He said that whereas the growth of online dating the USA seems to have stalled the same is not true of the UK where it grew by 20% last year and looks set to continue to grow for several years to come. He should know. His company is one of the most (if not the most) successful companies of its type in the UK.
He predicted that within a few years one in five internet users will be current or past members of a dating site. When asked by the interviewer Rebecca why he thought it was such a growth industry he described how easy it is to use.
How else can you line up several dates for the weekend? Dating websites are a doorway to a whole world of possibilities and they are not only easy and cheap to use (less than a price of a newspaper per day) but they work. If they didn’t, people wouldn’t be using them in such large numbers.
Now is a better time than ever to join a dating site. You’ll be in good company, it’s not unusual and it’s a perfectly acceptable and normal way to meet a new partner.
If you’re thinking of a business with small start-up costs then start your own dating site. It’s something that you can do from the comfort of your own home, in your spare time, with little financial risk. There’s more information about this here.
eHarmony Free Membership Weekend August 28th-31st
Aug 25th
eHarmony are opening their doors and giving away full free membership this weekend. This will give anyone who registers full and free access to all areas and all matches. It’s an opportunity not to be missed!
Full and free access to this sophisicated and powerful dating site with it’s state of the art matchmaking technology for four days!
